What is the Mission West Association?

The Mission West Association is a non-profit association consisting of member businesses in the district. The purpose is to promote, preserve, and enhance the historic and cultural significance and uniqueness of the business district.

The activities include the weekly Farmers' Market held every Thursday from 4 to 8 p.m. in the summer months and 4 to 7 p.m. during the winter months on Meridian and El Centro, and the annual Art & Crafts Festivals which are held in the Spring and the Fall. We also decorate the district during holidays, hold a tree-lighting ceremony during the holidays in association with the South Pasadena Preservation Society and the Chamber of Commerce. We host Santa Claus and photographs with Santa at the Farmers' Market during the holidays. We also publish a brochure twice a year with a map directory of all of the businesses and created a two-sided "Welcome To Mission West" and "Please Visit Again" banner containing icons of the district including the Museum, the Goldline, the Century House and the Clock Tower. Generally, we promote and advertise the business activities, arts and tourism within the district.

The association was incorporated November 22, 1994.